• Daring ideas in a safe pair of hands.TM

  • Daring ideas in a safe pair of hands.TM

  • Daring ideas in a safe pair of hands.TM

  • Daring ideas in a safe pair of hands.TM

  • Daring ideas in a safe pair of hands.TM

  • Daring ideas in a safe pair of hands.TM

Daring Ideas.

Today’s world is on the one hand characterised by increasing demands on efficiency, productivity and workload, and on the other by an increasing sea of content with a decreasing signal-to-noise ratio. Where do you have time to wade through all that content to find the one new gem, whilst still meeting your workload demands?

At 10,000 Hours, we believe you have the right to ask this of your executive education and facilitation partner: we invest the time swimming in that sea of content, to carefully curate, design, invent, and deliver to you the ideas and methods that work. These are the daring ideas.

In a Safe Pair of Hands.

Our clients have high-stakes environments. Senior leaders, game-changing issues, strong personalities, and cannot fail contexts.

We bring a high-speed intuition – honed over years of experience – into the room. Everyone in our team has acquired their own ten thousand hours of deliberate practice, learning and refining their craft over thousands of repetitions.

There are no rookies here. For our clients, it affords a peace of mind when they put their people together in a room to know that proceedings are in a safe pair hands.


“Absolutely brilliant. Very transferable to any aspect of work or home life.”

HR Director, Professional Services

The 10,000 HOURS Story

Welcome to 10,000 HOURS. That’s how many hours of deliberate practice is required to achieve mastery at your craft. And 10,000 HOURS is a professional services firm helping clients with three things: high-stakes group facilitation, executive education, and content for big room events.

We were once described as “daring ideas in a safe pair of hands”. We thought that captured the essence of what we strived to present to our clients, so we trademarked the line. Everyone here has been honing their professional craft for no less than ten thousand hours. These are the safe pairs of hands to whom you can entrust your people’s needs; professionals who bring a seasoned eye, and pattern recognition. They haven’t seen it all, but they’ve seen a lot.

The daring ideas spring from the curiosity that comes with ten thousand hours of application. Our curiosity is relentless, insatiable. We are humble students of the world’s brightest minds and are

courageous inventors ourselves. We draw from broad influences to synthesise fresh ideas to provoke and agitate our client audiences into new thinking and novel behaviour.

We have capability in our firm to advise, design, teach, and coach a broad and ever-expanding library of content (below). But domain expertise – simply knowing your stuff – is not enough. Our clients need more than that. They need professionals who also understand how adults learn alone and in groups, how adults react to confusion, complexity, and the often arduous task of learning.

Whether we are facilitating your CEO’s offsite, building adaptive capacity in your senior leadership team, or teaching your senior executives new capability, they need someone who has both the domain expertise on the topic, AND the smarts for group process, complexity science, and adult learning.



Ken Gutterson

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Ken has clocked up ten thousand hours of professional practice more than once. After 18 years of management roles within the Royal Australian Air Force, he indulged his passion for business and successfully launched two professional services firms within the ACT. He is now the founder, chairman and managing director of Cordelta, a leading professional services firm that has been repeatedly identified as one of Australia’s best places to work.

Ken is the current Chairman of 10,000 Hours.

Marcus Crow

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Around 20 years ago, Marcus did his first hour of deliberate practice in his professional craft of executive education and group facilitation. All this time later, Marcus continues to thrive on the energy of a group in a room and has developed expertise on the development of expertise. Relentless student, energetic co-founder, and proud owner of more than a decade of entrepreneurial scar tissue.

Chris Maxwell

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Chris’ first hour of deliberate practice was 20 years ago in a startup internet provider. Now here as co-founder, the intervening steps have wandered all over the corporate and academic landscape, but with one driving goal in mind: the unrelenting mastery of his craft. Insatiably curious about how people behave, work, and learn in groups, Chris is now working on a PhD around leadership in complex environments.

Loretta McCudden

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The biggest brands in grocery surrounded Loretta as she began amassing her ten thousand hours with global FMCG organisations. Her executive education and facilitation hours started in the UK’s leading innovation firm more than 10 years ago. She has taught and facilitated across industry and around the world and has refined acuity for reading a room.

Leigh Johnston

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Leigh’s 10,000 hours were forged in talent development consulting and enterprise sales in Australia and the UK. She has advised leading public and private corporate and government clients across industries on face-to-face, blended, and e-learning solutions. A SaaS entrepreneur herself, Leigh has worked at the kitchen bench start-up end of commerce through to publicly listed, market-leading learning and development firms. Her thousands of hours at her professional craft have shown her the power of an elegant and potent learning solution to help her clients solve their hardest challenges.

Corey Swan

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Corey has built business and businesses for many years. He has worked in education his whole career as both a teacher and a commercially-focused builder of businesses in the sector. He has a passion for developing businesses alongside his clients and has for many years scoped and designed instructor-led and online blended learning solutions across industry and through all parts of the economic cycle. Clients enjoy his heritage in teaching coupled with practical insights on good learning design.

Liz Gearing

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Liz has a calm knack of figuring things out. Years of practice in her own successful entrepreneurial pursuits combined with deep experience running the backbone of services firms with a passion for their customer. Her eye for detail and stamina for precision help make the ideas we design with our clients come to life in a delightfully predictable way. She runs the project support and day-to-day mechanics of everything we deliver for clients in Australia and around the world.

“In a 20-year management career today’s workshop was the most profound I’ve ever experienced.”

Business Unit Leader, Global Pharmaceuticals


10,000 Hours exists to help adults – individuals, groups, teams, and organisations – to learn. We understand that real adult learning is much more than cognitive awareness, much in the same way that understanding the importance of exercise and the mechanics of how to do a sit-up does not make you fit. Working across three broad areas of Executive Education, and Conferences, our team can help your people improve their professional “fitness” in the following domains.




Leaders are in charge but not always in control ...

Leaders are in charge but not always in control. For decades we have been using a mechanical engineering metaphor for leading the complex dynamic ecology of groups of people. Most leadership development curricular teaches frameworks, tools, and models for prediction and control. In doing so it assumes stable equilibrium states and reliable knowable cause-and-effect relationships. This stance is blind to the inherent uncertainty that exists in social systems and ignores the need to help leaders acquire skill for the surprises that are inevitable in organisations.


Since 1917 sales training has been taught from ...

Since 1917 sales training has been taught from a perspective that assumes prediction and control. From needs-based, to solution, to insight selling, the enduring argument is that with enough preparation the sales process can be known and controlled. We recognise this as a partial but not complete truth. In addition to what can be known we ready sales professionals for what cannot be known. We use what we know about skill acquisition and complexity to help them acquire skill for the uncertainty and surprise that is found in social systems like professional selling.


By now most organisations have some awareness of ...

By now most organisations have some awareness of and exposure to human centered design or design thinking. The novelty of the approach has collided with the repellent force of organisational status quo. Put simply most organisations and their innovation teams are stuck. We approach this on two fronts: (1) to build a tiered capability across the enterprise so that the organisation can teach the skills internally, and (2) teach the political and social dexterity needed to mobilise large social systems to change.


For 20 years we have attached microphones to ...

For 20 years we have attached microphones to our own lapels in front of hundreds of audiences and thousands of people. As practitioners and teachers of this craft for two decades we help executives be ready for that vital few minutes when they must speak their ideas to an audience. The basics can be learned from a free online video. For professionals looking to make their spoken words a point of difference in their careers we work participants right to their developmental edge. As audiences become less patient and perhaps less polite, we help professionals be fit and ready to engage and inspire the room.


White label our 20+ years of thinking and working on helping senior professionals acquire complex skills.



For a long time the unit of analysis in leadership development has ...

For a long time the unit of analysis in leadership development has been the individual. 360 degree feedback tools and executive coaching all done away from the action and in isolation has been the popular approach. We stand in a different place informed by the science of skill acquisition in domains of uncertainty and surprise. We work with a leadership team as a leadership team. We shift the unit of analysis from the individual to the group and help that team build its fitness for being with the hard conversation and knotty problems that confront all organisations right now.


The big personalities are in the one room ...

The big personalities are in the one room and there is a day or two to get things agreed, aligned and moving forward. The senior cohorts in the chairs are seasoned, smart and weary of ineffectual facilitation. What’s called for is robust inclusive debate, humble curiosity and a wide canvas of considered provocative input. Our commercial roots, academic enquiry and decades of experience meld to provide an intelligent force guiding, yielding, and propelling a group toward an unhurried thoughtful outcome from which progress can be built.



Lights down, curtains up, phones off, game on ...

Lights down, curtains up, phones off, game on. Conference. Since 1999 we have been hired to use sixty minutes to engage hundreds of hearts and minds. Combining a well-honed distillation of our latest thinking with your themes and messages we are frequently the opening or closing keynote to stamp a provocative engaging note on your event. We are currently delivering keynote presentations on “Complex Adaptive Leadership – building the fitness of those in charge”; “Bricolage saves the world – human centred design in large enterprise”; “Leadership Development is broken”; “Complex adaptive selling – the piece that’s been missing for 100 years”.


Sometimes the biggest barrier is time ...

Sometimes the biggest barrier is time. When you have the whole crew in one room for the summit, conference, or offsite how do you teach them the essence of a skill quickly and at scale. We have run learning experiences for hundreds (at times thousands) of people in one room for more than 18 years. When there is a need to give fluency and awareness to a large population quickly our Sprint sessions make sense. Currently available for human-centred design, and sense-making in complexity


The ill-fated culture change program no more ...

The ill-fated culture change program no more. Informed by anthropology, narrative enquiry, and social complexity these sessions allow a leadership team to kick-start a cultural journey with wide engagement and comprehensive impact. Inviting large populations to quickly immerse in the stories from now and the ambition we have surface the parts of our history to leave behind, and those parts to carry forward. It doesn’t change in a day, but it does start changing immediately, and the session outputs inform and shape the ongoing cultural work for the leaders and their teams.


Post-360, this work shifts the unit of analysis ...

Post-360, this work shifts the unit of analysis from the individual to the group. Mobile-led live data generated in real time describe the patterns of communication across your team or team of teams. Immersive and rich while also radically candid, the hot spots, bottle necks, back roads and isolated areas are made clear for all to see. As teams see the problems and opportunities in their dynamic we meet them with years of work with group process to gently and wisely facilitate an often cathartic discussion.




“Just a quick note to thank and congratulate you for another super session with our team… that was a fantastic job you did with everyone, and I am looking forward to continuing our association with you.”
Country Head, Market Leader Professional Services


“That was fantastic. The session was engaging, exciting, creative and funny. I honestly don’t know how you came up with the idea – It was really clever. I got more out of this session than any other session for the day.”
HR Director, Public Sector


“You knocked it out of the park… again. Great two days. I think this is the first time I have followed up with a “trainer”. I’m usually happy to see the back of them!”
Sales Leader, Tech


“You’re right. I was apprehensive going into this. You held proceedings tightly, we covered tricky and contentious ground, and had landmark candid conversations. There is a weight off the team’s shoulders, things are moving nimbly, and the work is getting done. Thank you.”
Group Head, Global Function, Heavy Industry.


“I’m getting great feedback on a daily basis from the team all over the world. You hit the mark. Let’s talk about next year’s summer school soon.”
Global Commercial Leader, Tech/SaaS

Daring Ideas in a Safe Pair of Hands

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Phone 1300 71 71 11
10,000 Hours Pty Limited
Suite 2
Shore 2/3
13 Hickson Road
Walsh Bay NSW 2000